Diageo

Year: 2016

Role: Production Designer - Produced mechanicals and advertising assets for Diageo's portfolio of spirits brands across print and digital channels including magazines, newspapers, retail point-of-sale, outdoor advertising, and promotional materials.

Approach: Executed high-volume production for multiple product lines within Diageo's brand portfolio, managing specifications across different formats, sizes, and applications for varying retail environments and geographic markets. Coordinated asset production to accommodate the velocity of seasonal campaigns and new product launches while ensuring each deliverable met brand and advertising compliance standards.

Impact: Enabled Diageo to launch and maintain advertising campaigns across multiple spirit brands, delivering production-ready assets that supported retail visibility and market presence at scale.

Don Julio

Billboard Placements

Johnnie Walker