Fashion Production

Year: 2016

Role: Production Designer - Designed, typeset, and retouched mechanicals for H&M, Levi's, Uniqlo, and Reebok across hundreds of print and digital assets including magazines, newspapers, international OOH, store signage, POS displays, bus shelters, vehicle wraps, and subway station installations.

Approach: Produced 30+ production-ready mechanicals daily by managing complex specifications across multiple formats and substrates. Handled specialized color management for different print standards (B&W for newspapers, SWOP for magazines, GraCol for OOH, and European color profiles), image extensions, and resizing for diverse applications. Created reusable templates for point-of-sale and packaging signage to maintain efficiency at scale while adhering to meticulous brand guidelines.

Impact: Delivered consistent, technically flawless assets across multiple major global brands while managing unprecedented production volume without compromising quality or specifications.