Year: 2020
Role: Graphic Designer - Designed keyart and marketing materials for theatrical productions, with extensive work on OKLAHOMA!, including emails, front-of-house displays, newspaper ads, banner ads, animated GIFs, direct mailers, invitations, brochures, and brand style guides.
OKLAHOMA! on Broadway
Approach: In this hybrid designer/production role at a startup theater company, I wore multiple hats—designing assets, managing production, and collaborating with art directors. The tasks set were to develop dozens of digital and print assets per production, and leveraged Adobe XD to design landing page structures for developer handoff. Maintained close relationships with print vendors to ensure all materials met specifications and were preflighted prior to production.
Impact: Delivered high-volume, cohesive marketing systems across multiple concurrent theatrical productions while maintaining production quality standards in a fast-paced startup environment.
Keyart Design
Instagram Post
Website Landing Page
Brochure
Email Design
Event Invite