Approach: Partnered directly with the Art Director at this small, agile company to design assets spanning multiple scales—from large-scale OOH campaigns to small collateral like packaging signage, flyers, and coupons. Leveraged Adobe Illustrator extensively to build consistent visual systems across social media, retail, and digital platforms.

Impact: Maintained visual consistency for a globally recognized wellness brand while supporting diverse marketing needs across both digital and print channels, managing projects ranging from large-scale OOH campaigns to retail signage and promotional materials.